buku manajemen pemasaran philip kotler edisi 13 jilid 1 pdf

This is the 13th edition and is very up-to-date. There are multiple real-life examples in every chapter of marking strategies that different companies have used either successfully or unsuccessfully. Marketing Management is a very well laid out and clear text book. With that said, my four star rating is based upon text books, not all books I have read. It addresses many of the latest trends around viral marketing and utilization of web based social/busin This is a text book for my Master's degree.

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Buku manajemen pemasaran philip kotler edisi 13 jilid 1 pdf